There are a select few things in this life that it’s hard to imagine can’t be improved, and a crisp, cold, perfectly poured pint of Guinness is one of them. With over 260 years of experience brewing one of the world’s most famous beers, Guinness hasn’t left much room to make their refreshing offerings even better. And yet. Despite its traditional roots, Guinness (and parent company Diageo) are decidedly innovative in their branded marketing efforts. The global beer brewer understands the value in delivering personalized brand interactions for a younger generation of beer consumers who expect a different kind of drink experience.
The Stoutie is essentially a selfie printed on the silky foam of a Guinness pint. Following a successful local campaign by Ripples on St Patrick’s Day 2018, where Guinness saw a 20% increase in first-time drinkers who ordered the beer ‘just to see their face on a pint’, Diageo was quick to recognize the potential and ramped up their efforts accordingly. They launched the Stoutie on International Stout Day at the Guinness Storehouse in Dublin, where visitors were treated to professionally snapped selfies created with a custom branded Guinness foam printer.
Over 50,000 Stouties have been printed to date. Viral Stoutie posts (your face printed on a Guinness!) have been shared millions of times by delighted Guinness beer drinkers. And Guinness has introduced the Stoutie across additional global locations including the Guinness Gatehouse launched in Shangai in December 2019.
For Gen Z and the growing number of environmentally conscious consumers, it’s a requirement and they choose brands that match their values. Ethical sourcing, zero-waste practices, carbon-conscious operations, and real transparency are non-negotiables. Here’s how to set achievable sustainability goals that make a real difference to your customers, your bottom line, and the planet.
At Netflix Bites in Las Vegas, the cocktails are more than just cocktails. This themed restaurant within the MGM Grand has been curated to immerse guests into the world of their favorite Netflix Shows, and the cocktails are part of that story, designed to tap into the drama and the narrative of the shows that
Whether you’re scaling up or just starting out, see how cafes and bakeries use the Ripple Maker coffee printer to attract crowds, stay ahead of trends, and grow their brand.
Tom’s Confectionery Warehouse is a 2,000 square meter ‘lolly shop’— the largest of its kind in Australia—stocking over 38,500 products from around the world. Expansive selection is clearly their differentiator, but with the tagline ‘making sweet memories since 1982’, Tom’s also relies heavily on experiential marketing to keep customers delighted and coming back. So when ... Read more
When James Ross, Director of Operations at Hilton London Tower Bridge, first saw Ripples at the Hilton group’s Food and Beverage conference, he knew it would be perfect for adding impact and a unique twist to cocktails at the hotel’s opulent Two Ruba bar. “Ripples is quite unlike anything I’ve ever seen before, and instantly ... Read more
Guinness and Ripples go better together. We’ve known this for a while and have tested it for multiple factors, like boosting sales, amplifying experience, and engaging customers both on premise and on social media. But ‘Print Your Own Pint’, the latest Ripples roadshow campaign with Guinness Israel, was especially fun — and the numbers prove ... Read more
Kia Illulian was so intrigued with Ripples technology that he opened a cafe with Ripples as his core differentiator. He explains that for him, it was a “no brainer”, and that the opportunities for branding and creating a unique and personal customer experience were simply not to be missed. He was right. According to Kia, ... Read more
Clalit Health Services Finds the X Factor with Ripples Clalit Health Services is the largest state-mandated HMO in Israel. During the Covid-19 pandemic, the organization faced the critical task of leading the country’s vaccination efforts, which included inoculating millions of citizens in a matter of weeks. Clalit quickly realized the importance of creating a positive ... Read more
La Centrale is Miami’s premier Italian food hall, transporting customers to Italy with experiential cooking classes, lively cocktail bars, gelato shops, and more than 14 restaurants. With such a broad offering, they were looking for a way to customize that value proposition across their wide audience, boosting loyalty from existing visitors as well as attracting ... Read more
Lexus dealerships worldwide are always looking for new ways to bring their “Experience Amazing” tagline to life. The Lexus Lounge at Lexus Kumagaya Minami, a dealership in Greater Tokyo, is not only a place to wait after a test drive or while waiting for routine car maintenance, the lounge is a place to be; on ... Read more
