Stephanie • October 2, 2021
Recipe: Spiked Elderflower Lemonade
We’re not quite ready for summer to end, so this week we’d like to offer this gorgeous two-toned spiked elderflower lemonade. Vodka infused with butterfly pea flowers creates the gorgeous purple hues in this drink (and pairs perfectly with the black carrot extract used for the print on top). We found it quite easy to
Stephanie • September 10, 2021
Ripples 2.0 – Summer 2021 Launch Recap
It’s been a crazy and exciting summer for us here at Ripples, with events from Las Vegas to London to celebrate the launch of our next-gen Ripples 2.0 platform. We showcased our brand new (and still without any artificial colors) GLOW extract at the Nightclub & Bar Show in Las Vegas Officially unveiled the
Stephanie • August 19, 2021
The 4-Step Formula for Effective Event Branding in 2021
To say the events industry has had a tumultuous year would be an understatement. Necessity played her dutiful role as the mother of invention, making virtual events explode online at breakneck speed. Nearly everything was different: the logistics, the budget, the dress code. But for those who did it right, one thing remained consistent: branding.
Stephanie • July 29, 2021
7 Barista Tools to make Exceptional Coffee
The essential barista tools you need for your coffee shop.
Stephanie • July 5, 2021
Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals
Major Innovations Set to Further Increase Consumer Engagement and Venue Sales – essential in the post-pandemic hospitality come-back Tel Aviv, Israel – July 5th, 2021 – Ripples today launches its next generation Bev-Top Media platform, Ripples 2.0. Showcased for the first time on the Diageo’s World Class Global Finals 2021 livestream, the breakthrough technology
Stephanie • May 20, 2021
Four Hot Experiential Marketing Trends for 2021
Over the last few years, experiential marketing has been a growing and vital tactic for brands, and with good reason; 85% of customers say they’re more likely to buy after participating in a branded experience. It’s also one of the marketing channels that was most impacted by the pandemic. However, the pros in this
Stephanie • May 6, 2021
Welcome Back! How to Attract Customers to Your Business After the Pandemic
The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to
Stephanie • May 1, 2021
Profitability on the menu: Upselling techniques in restaurants
The past year has been incredibly hard for restaurants, many trying to keep their head above water during lockdowns and despite pandemic-related restrictions. Now, some regions are beginning to recover, and businesses should prepare for the day after the crisis with solid upselling methods. That’s always been a touch challenge, with an average profit margin
Stephanie • April 21, 2021
Guinness Korea puts customers at the center of its creative campaigns
Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.
Stephanie • April 8, 2021
How to Market to Millennials
Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.
Stephanie • March 22, 2021
Brands Reach the Top With These 5 Tips for the Right Drink Toppers
It’s always fun to celebrate important events and milestones with a festive drink, and what could be more festive than a creative drink topper? What are drink toppers? Drink toppers are customized images and fun personal slogans that can be placed on top of any hot or cold beverage, from coffee lattes, to nitro cold
